Vision
We shall be the Local Taste Champion and leading Brand Builder, and will develope attractive food based on consumer needs.
We shall inspire people to prepare and enjoy exciting and tasty food in an easier way.
By Local Taste Champion we mean:
- We have a thorough knowledge of local and national taste preferences, and we provide delicious mealtime solutions rooted in tradition and eating habits.
- We are completely familiar with trends and ethnic tastes in our markets, and our expertise enables us allows us to adapt them to local and national taste preferences.
Rieber & Søn has 30 brands in 12 countries. Brand building is one of our core areas of competence. Innovation and product development are key elements of the brand building needed to maintain the interest of loyal consumers and make the products attractive to new customers. Strong brands establish confidence among the consumers which is reflected in a readiness to choose new products within the established brands.