Rieber & Søn:

An international food group

Rieber & Søn is one of Norway’s leading food conglomerates. The main markets are Western Europe and Central and Eastern Europe where the Group has considerable market shares in the retail grocery sector.  

Rieber & Søn’s aim is to be the Local Taste Champion in its main markets. Attractive and sought-after food products based on consumer requirements are developed through Rieber & Søn’s competence in established eating habits. Rieber & Søn also introduces ethnic dishes in national and local markets and makes them easier for the consumers to prepare. Through systematic product maintenance and product development, as well as aggressive launches, Rieber & Søn has helped to bring about continuous consumer growth in its main groups.

Rieber & Søn had leading brands such as TORO, Denja, MrLee, King Oscar, Vossafår, Vestlandslefsa, Sopps, Black Boy, Geisha, Ming, Trondhjems  canned dinner, Mrs Cheng’s and Frödinge (Sweden), K-Salat and Bähncke (Denmark), Delecta (Poland), Vitana (Czech Republic and Slovakia) Chaka (Russia), Cronions and Rijnhout (the Netherlands).

The Group has a workforce of 4 000 (of whom 1 050 are in Norway), production plant in 7 countries and is represented through sales and market offices in a further 6 countries.